Sandra Espinet, author and designer to the stars, reveals the inspiration behind her new fabric line and shares her positive approach to overcoming challenges.
Dorothy Belshaw, executive vice president and chief marketing and digital officer at International Market Centers, is at the center of COVID-19's disruptive impact on markets and tradeshows. In a candid conversation with Furniture Today's Bill McLoughlin, she reveals the short and long-term shifts it's like to have on the markets, retailer-vendor interactions and the future of new product cadences.
Nikki Baird, Aptos vice president of innovation, uncovers some of the most successful new strategies retailers are utilizing to manage the pandemic-inflicted shift toward e-commerce. Sitting down with Furniture Today Editor in Chief Bill McLoughlin, Baird discussed the best practices customer acquisition, maximizing website effectiveness and managing the critically important transition from the online to the in-store experience. Find out how you can take your digital game to the next level in this fast-paced, informative discussion.
Joe Scaretta, founder and Co-CEO of CS Hudson, has helped retailers across the country re-merchandise in the wake of COVID-19. He sits down with Furniture Today Editor in Chief Bill McLoughlin to share best practices for companies dealing with these new realities, including how pop-up activations may offer a key to thriving in a pandemic-disrupted merchandising environment.
Success begins and ends with understanding the consumer. Get it right, you’re a winner. Get it wrong, you’re history. That was the unfiltered assessment of veteran marketing executive Warren Kornblum, during a recent On The Record discussion with Furniture Today Editor in Chief Bill McLoughlin. The former Global Chief Marketing Officer at Toys R Us, Chief Strategic Officer at Rooms To Go and Interim Chief Marketing Officer at Serta Simmons Bedding offered a candid assessment of what it takes to succeed in today’s disrupted marketplace. Kornblum will outline how these factors are reshaping the bedding industry at Furniture Today’s upcoming Bedding Conference, Aug. 18-20, 2020.